Editorial
​​I have edited or been editor-in-chief on a diverse variety of health titles in print and digital. I won a BSME for my cross-channel work on Healthy, Holland & Barrett’s editorial voice, and the top selling UK women's health magazine in the UK (little sizzle reel above). I was editorial director for eight years and over 60 issues, seeing it through many redesigns and campaigns. My experience also includes foreign language and men's brand extensions, newsstand parenting and health magazines, agenda-setting trend reports, one-shots aligned to brand campaigns, charity and membership titles, and more.
​
​
Copywriting
I'm an experienced copywriter and editor across print, digital, social, apps, email, point of sale and more. I've written everything from product descriptions for retailers to website long reads, and my deep specialism is health. I know how to find the best experts to interview and the right research studies to trust - plus how to make it all a must-tread for your audience. Recent health clients include Flo Health, Superdrug, Holland & Barrett. I've also worked on design and interiors content for The Modern House and Inigo.
​
​
Social
Know you need to talk to your audience in social but not sure how to make sure all your comms are lined up and you're getting the best bang for your buck? I can build you a content strategy, a launch content suite, help with retainer asset delivery or create elevated campaign content. ​I'm used to working with influencers, experts, content creators, paid specialists, designers and videographers. I can also help your people to feel confident in front of a (phone) camera.
​
​
Podcast & Video
I have worked on award-winning podcasts for Boots and Holland & Barrett in varying capacities - from the initial ideation and client sell-in, to editor and script writer. ​I have also created YouTube content franchises for clients to showcase deep expertise in specific health categories aligned to commercial and marketing priorities.
Other stuff
Need help pulling a pitch together? I have led the creative development and proposal on successful pitches across print, podcasts, social media and through the line campaigns.
​
Got a tricky problem that needs someone to think outside the box? I'm used to helping clients talk to new audiences in different ways.
​
Or maybe you just need some clean copy turned around fast. Whatever you're after, I'm a safe, experienced, calm and friendly pair of hands. ​​​​​
​​​