My superpower is combining editorial creativity with marketing insight and objectives to drive customer action,
whatever your content goals.
Hello, I'm Ellie...
I'm a BSME-winning freelance editorial and content director, working on full-funnel content marketing and editorial projects. I'm an ex-Content Director for a marketing agency, and before that I was an Editorial Director (brand and newstand magazines). I collaborate with Marketing, Strategy, Insight, Content and Creative teams to deliver exceptional results across all audiences and channels.
My agency background means I'm fast, agile and a dab hand at finding the sweet spot where client and audience needs align. It also means I'm not precious about my work – although, as an ex-editor,
I bring deep thinking to my creative ideas. Uniquely, I'm as confident with the detail of hands-on executions as big picture strategy.
As well as working across all elements of content, I can help your pitch team, run creative projects, cover senior roles, or be a fresh brain to solve a creative or content challenge.
"Ellie is a client's dream"
Danielle Welton, Head of Content, Holland & Barrett
My work
My services
Content
Editorial
Video & podcast
Consulting
Content Strategy //
Ideation //
Planning // Calendars // Commissioning //
Copywriting //
Tone of voice // House style
Editorial direction & rationale //
Strategy // Planning //
Journalism // Feature writing // Commissioning & briefing // Interviewing // Tone of voice //
Design oversight
Content concepting //
Key messaging //
Brand & channel strategy //
Guest selection // Scripting //
Content capture & editing //
Look & feel
Client facing //
Project & team lead //
Pitching // Maternity,
holiday & recruitment cover //
Creative problem solving
Brands I have worked with
