"My superpower is combining editorial creativity with marketing insight and objectives to drive customer action."
Hello, I'm Ellie...
I'm a BSME-winning freelance editorial and content director, working on full-funnel content marketing and editorial projects. I'm an ex-content director for a marketing agency, and before that I was an editor and journalist (brand and newstand magazines). I collaborate with Marketing, Strategy, Insight, Content and Creative teams (and AI) to deliver exceptional results.
My agency background means I'm fast, agile and a dab hand at finding the sweet spot where client and audience needs align. And I'm as confident in the detail of creative executions writing copy or captions as big picture strategy stuff. I can help your pitch team, run creative projects, cover senior roles, or be a fresh brain to solve a creative or content challenge.
"Ellie is a client's dream"
Danielle Welton, Head of Content, Holland & Barrett
My work
My services
Content
Editorial
Video & podcast
Consulting
Content Strategy //
Ideation //
Planning // Calendars // Commissioning //
Copywriting //
Tone of voice // House style
Editorial direction & rationale //
Strategy // Planning //
Journalism // Feature writing // Commissioning & briefing // Interviewing // Tone of voice //
Design oversight
Content concepting //
Key messaging //
Brand & channel strategy //
Guest selection // Scripting //
Content capture & editing //
Look & feel
Client facing //
Project & team lead //
Pitching // Maternity,
holiday & recruitment cover //
Creative problem solving
Brands I have worked with
